Programme Code : PGJMC
Course Code : JMC-04
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Year : 2012 Views: 948 Submitted By : Deepesh Pathak On 19th October, 2012

Do you have solution for this Question. If yes    I aslo want solution.


1. What do you understand by public relations? How it is different from propaganda and publicity?

(750 words: 20 Marks)

2. Discuss the role of public relations in context of corporate sector. Give some example of success or failure stories in this regard.

(600 words: 20 Marks)

3. What do you understand of public relations campaign? Discuss any public relations campaign of recent times. (600 Words: 20 Marks)

4. What is importance of feedback in public relations? What are the methods to evaluate the feedback?

(600 words: 20 Marks)

5. Write short notes on any two of the following in 300 words (10x2=20 Marks)

(i) House Journal

(ii) Corporate Communication

(iii) Image Building

(iv) Public Relations Agency

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