Programme Code : MCOM
Course Code : IBO-02
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Year : 2013 Views: 743 Submitted By : Nand Lal Vishwakarma On 06th April, 2013

Do you have solution for this Question. If yes    I aslo want solution.


1. “International market segmentation is the process of dividing the total market into one or more parts each of which tends to be homogeneous in all significant aspects”. On the basis of this statement discuss the basic criteria for segmenting international markets.

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